For Immediate Release
May 7, 2019
Yakima, WA – The Downtown Yakima Farmers Market is poised for another great season as it opens on its traditional date, Mother’s Day, Sunday May 12. The 2019 season promises to be a strong one as Market Manager, Yvette Lippert, has added many fun events and exciting elements to the market — that, in addition to the featured fresh produce, ag products, and value-added products that make up the heart of the Downtown Yakima Farmers Market. The Downtown Market is a member of the Washington State Farmers Market Association which guarantees the products that the consumer purchases come directly from the producer. There is no resale allowed in keeping the spirit and intent of farmers markets.
Although more events will be added as the season progresses, the slate already includes Woofstock (a partnership with the Yakima Humane Society) on May 26, Celebration of National Farmers market Week on August 4, National Line Dancing on September 15, National Electric Drive on September 22, and a Halloween Market on October 27. In addition, every final Sunday of the month will be Kids Day at that market full of fun activities for the little ones.
No market is complete without some entertainment and music. There will be weekly music and performances by local performers. Tree Top has provided sponsorship for the entertainment with performers being booked by the Yakima Folklife Festival, and Brian Briskey. Entertainment will vary from singer songwriters to pop bands to line dancing. It promises to be a lot of fun and bring many smiles.
Community members can utilize many of the food programs within the state at the Downtown Yakima Farmers Market, including WIC, Senior WIC, SNAP & Fresh Bucks, WIC FMNP, and Senior FMNP. These programs and how they work are outlined on the market website. As a member of the Washington State Farmers Market Association, the Downtown Yakima Farmers Market strives to be a resource for all members of our community.
The heart and soul of any farmers market is its vendors. Market Manager, Yvette Lippert, has done a masterful job in bringing an exciting mix of produce, flowers, and ag-related producers to the market once again this year, along with many value-added and arts and craft vendors who fully create and hand-craft their products. All the fun starts this Sunday!
Market Hours: 9 – 1 Sunday
Location: S. 3rd Street between Yakima Avenue and Chestnut
The Downtown Yakima Farmers Market is part of the Downtown Association of Yakima
Downtown Yakima Farmers Market
(Yakima, WA ) – Yvette Lippert, Manager of the new Downtown Yakima Farmers Market (DYFM), will join the 2019 Board of the Washington State Farmers Market Association (WSFMA) starting May 2019.
A Credit Analyst specializing in underwriting commercial and agriculture credits, Lippert has a B.S. in Diary Science from California Polytechnic State University. Prior to her work in finance, Lippert worked in marketing for the Central WA State Fair.
“We’re thrilled to have Yvette join the State Association,” said Andrew Holt, Executive Director of the Downtown Association of Yakima which oversees the downtown market. “It is a tremendous honor for her and it enhances the credibility of our market. It also displays Yvette’s passion for farmers markets, which is readily visible in her day-to-day commitment.”
Founded in 1979, the Washington State Farmers Market Association (WSFMA) is a 501(c)3 nonprofit, membership organization whose mission is to support vibrant and sustainable farmers markets in Washington State. WSFMA member markets abide by the “Roots Guidelines” to ensure Washington State vendors and products. The Board of Directors is comprised of farmers market organizers and community members who set the direction of the organization and take the lead on key farmers market advocacy initiatives.
Downtown Yakima Farmers’ Market (DYFM) is a community market in the heart of Downtown Yakima, Washington administered by the Downtown Association of Yakima (DAY). The Market is intended to provide an outlet for growers, producers and artisans to sell their foods and products directly to the consumer while encouraging pedestrian activity in the city’s urban core.
March 5, 2019
By Downtown Yakima Farmers Market
(Yakima, WA) – The Downtown Association of Yakima (DAY) is gearing up for the Downtown Yakima Farmers Market (DYFM) 2019 season with the announcement that the Market will start on Mother’s Day weekend, May 12th, and go through October 27th; the market taking place Sunday’s 9am to 1pm in Downtown Yakima on S. 3rd Street in front of the Capitol Theatre.
Yvette Lippert, DYFM Manager, has scads to say about last year’s market. “I thoroughly enjoyed managing the Market last year and, although we had nothing to compare it to, being new, the DAY Board and I were exceptionally pleased with the 2018 overall results. The Market saw approximately $281k in vendor sales, 25k+ people in attendance and 60 vendors within a 6-month period. That’s a great accomplishment considering we had only six weeks to get the Farmers Market started from scratch. On the marketing side, Executive Director of DAY, Andrew Holt, and I also worked with Malissa Gatton from Yakima Valley Studio to create a new Market logo that will be used throughout our marketing materials and social media this year. We’re anticipating that the new branding will separate us from other local markets in the Yakima Valley.”
If you attended last year, you would likely know that the DYFM accepts various forms of market currency, including but not limited to, SNAP/EBT paired with Fresh Bucks and the WIC/Senior Nutrition Program. The Market has been warranted a free EBT wireless machine through the state that will allow the Market to service a higher number of people. “Last year the Market was approved to take EBT, but each card had to be called in to confirm funds,” says Lippert. “It was tedious, but the Market still averaged $161/month in EBT sales and $64/month in Fresh Bucks, all within a 5-month period with little marketing.” Lippert expects to double EBT sales this year through the active partnership with Catholic Charities of Spokane, which should yield more posters and rack cards in both English & Spanish at various medical/health and community facilities around the Yakima Valley. “This program should not only increase the use of EBT at DYFM, “says Lippert,” but likely the Kittitas, Granger and Prosser Farmers’ Markets as well, who are also part of the Fresh Bucks program.”
In addition, DYFM received a $2,000 grant from Pacific Power in October 2018 to obtain a utility trailer. “This trailer,” says Lippert,” will increase efficiencies in not only event day workload but also for storage, assisting us greatly in our efforts to grow the market.”
As of February 26th, the DYFM sent out applications to existing and prospective vendors for the 2019 Market season. Lippert has been actively seeking new farmers and an assortment of other vendors for the upcoming season, while also attending particular statewide events and talking with other Washington State market managers. “DAY received some positive feedback from local restaurants and consumers; however, the need for a larger variety of farmers was mentioned more than once. I’m searching to find that variety without going in the direction of resale. We should not have to rely on resale vendors considering the Yakima Valley is the most prominent agriculture area in the region.” With Spring right around the corner, Lippert is excited about the prospects for the 2019 Downtown Yakima Farmers Market.
If you are interest in becoming a vendor at the 2019 DYFM, visit the DYFM website at https://downtownyakimafarmersmarket.com and click on “Become a Vendor.” The DYFM Manager, Yvette Lippert, can also be contacted through email at firstname.lastname@example.org and by phone at 509-961-2055.
In 2018 we are launching a whole new Downtown Yakima Farmers Market. It will have all the fresh local produce and groceries you have come to expect in the Yakima valley directly from our the farmers who make our valley.