Market Buzz

Farmers Market Shopper Behavior Expectations

Posted by Yvette Lippert

Read on to learn more about our extensive market modifications, shopper behavior expectations, and the standards Downtown Yakima Farmers Markets is committed to in order to limit the spread of COVID-19.

Agriculture and food are most essential, and the farmers markets serve as the essential link between farmers and eaters. Starting May 24th, we need you to help protect public health and our community by following new guidelines.

Shoppers, you have the important duty of displaying excellent behavior in and around the market. All of us here at Downtown Association of Yakima, including our volunteers and vendors, will be responsible for implementing the agreed-upon plans to keep everyone safe while we help feed our community.

Downtown Yakima Farmers Market

  • No one is permitted into the market before 9am.
  • There will be one entrance to the market located at Yakima Ave and 3rd Street.
  • Walk Up Customer Line: Start at NW corner of Yakima Ave and 3rd and go West on Yakima Ave.
  • Foot traffic will flow south. Shoppers should exit the market at Chestnut and 3rd Street.

It is vital that everyone act in these efforts together to reduce the spread of COVID-19. The safety and health of our shoppers, vendors, volunteers and staff is critical – this is our primary concern and if we falter, we risk the closure of our market.  All DYFM staff, volunteers and vendors (and shoppers) must stay home if they are sick, experiencing symptoms, or have been knowingly exposed to a confirmed case of COVID-19.

While our farmers’ market has often been a social space, it is important not to confuse this as the primary purpose this year.  Our commitment to a farm and food-only market that support Washington’s (and surrounding counties of Idaho & Oregon) small family farms, ensuring food access for all, and nurturing a connection between producers and consumers is our ultimate goal.  Our basic needs, including those for health, food, drink, and agriculture, have not changed during this crisis. We believe that an open-air market with transparent and short supply chains can be the safest and best way to obtain food during this crisis.  

Market Modifications + Altered Operations Include:

  • Modified layouts to ensure 10’ between vendor booths to allow for greater circulation and distance.
  • Limited market entrances to control the capacity and foot traffic during market.
  • Hand sanitizer stations will be provided throughout the inside layout of the market.
  • There is no sampling until further notice.
  • No music, entertainment, or public seating areas.

Volunteer, Staff and Vendor Responsibilities:

  • All vendors, volunteers and staff are highly recommended to wear protective facemask and require gloves, separate cash and product handling, and ensure regular and proper handwashing.
  • All vendors will select and serve your produce and products.
  • Vendors, volunteers and staff will politely ask you to keep moving so we can serve as many shoppers as possible.
  • All DYFM volunteers and staff processing SNAP/EBT will be required to wear protective gloves and conduct regular handwashing.
  • Vendors, volunteers and staff will limit the number of shoppers in front of booths at any given time.
  • Surfaces and ‘high touch’ items such as tables, POS terminals, cash boxes, etc. will be sanitized regularly.
  • DYFM market staff will be assigned to conduct regular and ongoing checks for hand sanitation stations, proper bleach solutions, and sanitizing supplies in addition to our regular food safety controls.

Shopper Behavior Expectations:

Before the market:

  • Make a list.
  • Preorder and prepay from vendors if possible.  Check COVID-19 page for our shoppers sourcing list.
  • Designate one shopper per household.
  • Service dogs are permitted otherwise please, please, PLEASE leave your pets at home.
  • Go to the bathroom prior.  We do not have public restrooms available.
  • Bring reusable bags – these are permitted, but you will be the only person touching them.
  • Check yourself – stay home if you are sick or if you’ve been in contact with someone who is sick.

During your market visit:

  • Please be alert! The market has major modifications and there are new signs to help you move through the market.
  • Do not touch the products, the vendors will help you.
  • Maintain 6 feet of space at all times. This is crucial! Look for physical cues like tape, cones, chalk, and signs all around you as a reminder.
  • Shop quickly and efficiently. This isn’t the time to chat. Big smiles welcome!
  • Wash hands often with soap & water for at least 20 seconds especially after going to the bathroom, before eating, and after blowing your nose, coughing, or sneezing.
  • Use an alcohol-based hand sanitizer, with at least 60% alcohol.
  • We highly recommend wearing a face mask.
  • Avoid touching your eyes, nose, mouth, and face in general.
  • Cover your cough or sneeze with a tissue, then dispose of it.

It is vital that everyone act in these efforts together to reduce the spread of COVID-19. The safety and health of our shoppers, farmers, volunteers and staff is critical – this is our primary concern and if we falter, we risk the closure of our market.  All DYFM volunteers, staff and vendors (and shoppers) must stay home if they are sick, experiencing symptoms, or have been knowingly exposed to a confirmed case of COVID-19. 

Thank you for your patience and understanding!


Downtown Yakima Farmers Market Set to Open May 24th

Posted by yakwpadmin

Originally scheduled to open Mother’s Day Weekend on May 10th, The Downtown Yakima Farmers Market (DYFM) is tentatively scheduled to open May 24th and run through October 11th.  The two-week delay provides time to address state mandated COVID-19 safety measures. “We wanted to open on time, “said Downtown Association of Yakima (DAY) Executive Director, Andrew Holt, “but with the uncertainty of what will be required and the time needed to prepare for those protocols, we needed to move it back two weeks. We are trying to balance the need for economic vitality with our responsibility to guarantee the safety of our community members, volunteers, and vendors.”

The Governor’s restriction on public gatherings does not include farmers’ markets as they are considered essential businesses in the same category as a grocery store.  However, in essence, they are still a public gathering and thus, many safety measures must be installed and managed.

Yvette Lippert, Market Manager reaffirmed Holt’s comments. “I have been working closely with the Yakima County Health Department, the City of Yakima, and Washington State Farmers Market Association since the end of March,” said Lippert. “I’m confident we will have everything in place to allow social distancing, sanitation, and use of PPE. Unlike other markets or grocery stores, DYFM features vegetables, fruit, flowers, cheese and other products direct from the producer (grower). This means what you get is direct from fields to the market — no extra stops and minimal handling.” Lippert also points out that there will be fewer vendors – only those considered essential.

The SNAP/EBT programs, which address underserved and stressed sectors of the population, have seen substantial growth at DYFM and Lippert expects the increases to continue given the current conditions. Additionally, DYFM features other Federal and State food programs such as WIC, Senior WIC, SNAP & SNAP Market Match, WIC FMNP, and Senior FMNP.

The Farmers Market plays a vital role in the community. DAY is fully committed to providing a market, says Holt, as long as it is safe for everyone involved. To guarantee that, there will be many measures taken, such as the market will have a designated entrance and exit, movement through the market will be only one-way, established social distancing will be enforced along with no sampling or touching of products, shoppers will be asked to limit their time at the market, mandated handwashing stations will be in place, and so on. This will require more financial investment and volunteers.

Yet, Holt and Lippert emphasize that “Now, more than ever, farmers markets are essential. Markets like ours offer healthy foods to communities in a fresh air setting while ensuring public safety as a first priority.”

There is still room for additional vendors. Send application to farmersmarket@downtownyakima.com

To become a sponsor or a volunteer at DYFM, contact either Lippert or Holt (contact information below).

For updates on the market:

Website:  www.downtownyakimafarmersmarket.com

Instagram and Facebook pages @DowntownYakimaFarmersMarket.

Administered by the Downtown Association of Yakima (DAY), the Downtown Yakima Farmers’ Market (DYFM) is a member of the Washington State Farmers Market Association, guaranteeing product sold come directly from the producer; no resale is allowed. The Market was developed to promote Washington State agriculture, offer consumers access to farm fresh fruit, vegetables and agricultural product while also revitalizing the downtown core.


Contact Info:  

Yvette Lippert
Downtown Yakima Farmers’ Market Manager
farmersmarket@downtownyakima.com
509-961-2055

Andrew Holt
Downtown Association of Yakima
director@downtownyakima.com
509-571-1328


Downtown Yakima Farmers Market Opens Mother’s Day

Posted by Yvette Lippert

For Immediate Release

May 7, 2019

Yakima, WA – The Downtown Yakima Farmers Market is poised for another great season as it opens on its traditional date, Mother’s Day, Sunday May 12. The 2019 season promises to be a strong one as Market Manager, Yvette Lippert, has added many fun events and exciting elements to the market — that, in addition to the featured fresh produce, ag products, and value-added products that make up the heart of the Downtown Yakima Farmers Market.  The Downtown Market is a member of the Washington State Farmers Market Association which guarantees the products that the consumer purchases come directly from the producer. There is no resale allowed in keeping the spirit and intent of farmers markets.

Although more events will be added as the season progresses, the slate already includes Woofstock (a partnership with the Yakima Humane Society) on May 26, Celebration of National Farmers market Week on August 4, National Line Dancing on September 15, National Electric Drive on September 22, and a Halloween Market on October 27. In addition, every final Sunday of the month will be Kids Day at that market full of fun activities for the little ones.

No market is complete without some entertainment and music. There will be weekly music and performances by local performers. Tree Top has provided sponsorship for the entertainment with performers being booked by the Yakima Folklife Festival, and Brian Briskey. Entertainment will vary from singer songwriters to pop bands to line dancing. It promises to be a lot of fun and bring many smiles.

Community members can utilize many of the food programs within the state at the Downtown Yakima Farmers Market, including WIC, Senior WIC, SNAP & Fresh Bucks, WIC FMNP, and Senior FMNP. These programs and how they work are outlined on the market website. As a member of the Washington State Farmers Market Association, the Downtown Yakima Farmers Market strives to be a resource for all members of our community.

The heart and soul of any farmers market is its vendors. Market Manager, Yvette Lippert, has done a masterful job in bringing an exciting mix of produce, flowers, and ag-related producers to the market once again this year, along with many value-added and arts and craft vendors who fully create and hand-craft their products. All the fun starts this Sunday!

Market Hours: 9 – 1 Sunday

Location: S. 3rd Street between Yakima Avenue and Chestnut

Facebook: https://www.facebook.com/DowntownYakimaFarmersMarket/

Website: https://downtownyakimafarmersmarket.com/

The Downtown Yakima Farmers Market is part of the Downtown Association of Yakima

####

Contact Info: 

Yvette Lippert

Downtown Yakima Farmers Market

farmersmarket@downtownyakima.com

509-961-2055


Downtown Market Manager Joins Washington State Farmers Market Association Board

Posted by Yvette Lippert

(Yakima, WA ) – Yvette Lippert, Manager of the new Downtown Yakima Farmers Market (DYFM), will join the 2019 Board of the Washington State Farmers Market Association (WSFMA) starting May 2019.

A Credit Analyst specializing in underwriting commercial and agriculture credits, Lippert has a B.S. in Diary Science from California Polytechnic State University. Prior to her work in finance, Lippert worked in marketing for the Central WA State Fair.

“We’re thrilled to have Yvette join the State Association,” said Andrew Holt, Executive Director of the Downtown Association of Yakima which oversees the downtown market. “It is a tremendous honor for her and it enhances the credibility of our market. It also displays Yvette’s passion for farmers markets, which is readily visible in her day-to-day commitment.”

Founded in 1979, the Washington State Farmers Market Association (WSFMA) is a 501(c)3 nonprofit, membership organization whose mission is to support vibrant and sustainable farmers markets in Washington State. WSFMA member markets abide by the “Roots Guidelines” to ensure Washington State vendors and products. The Board of Directors is comprised of farmers market organizers and community members who set the direction of the organization and take the lead on key farmers market advocacy initiatives.

Downtown Yakima Farmers’ Market (DYFM) is a community market in the heart of Downtown Yakima, Washington administered by the Downtown Association of Yakima (DAY). The Market is intended to provide an outlet for growers, producers and artisans to sell their foods and products directly to the consumer while encouraging pedestrian activity in the city’s urban core.


2019 Farmers Market Season Approaching

Posted by Yvette Lippert

March 5, 2019
By Downtown Yakima Farmers Market

(Yakima, WA) – The Downtown Association of Yakima (DAY) is gearing up for the Downtown Yakima Farmers Market (DYFM) 2019 season with the announcement that the Market will start on Mother’s Day weekend, May 12th, and go through October 27th; the market taking place Sunday’s 9am to 1pm in Downtown Yakima on S. 3rd Street in front of the Capitol Theatre.

Yvette Lippert, DYFM Manager, has scads to say about last year’s market. “I thoroughly enjoyed managing the Market last year and, although we had nothing to compare it to, being new, the DAY Board and I were exceptionally pleased with the 2018 overall results.  The Market saw approximately $281k in vendor sales, 25k+ people in attendance and 60 vendors within a 6-month period.  That’s a great accomplishment considering we had only six weeks to get the Farmers Market started from scratch.   On the marketing side, Executive Director of DAY, Andrew Holt, and I also worked with Malissa Gatton from Yakima Valley Studio to create a new Market logo that will be used throughout our marketing materials and social media this year.  We’re anticipating that the new branding will separate us from other local markets in the Yakima Valley.”

If you attended last year, you would likely know that the DYFM accepts various forms of market currency, including but not limited to, SNAP/EBT paired with Fresh Bucks and the WIC/Senior Nutrition Program.  The Market has been warranted a free EBT wireless machine through the state that will allow the Market to service a higher number of people.  “Last year the Market was approved to take EBT, but each card had to be called in to confirm funds,” says Lippert. “It was tedious, but the Market still averaged $161/month in EBT sales and $64/month in Fresh Bucks, all within a 5-month period with little marketing.”  Lippert expects to double EBT sales this year through the active partnership with Catholic Charities of Spokane, which should yield more posters and rack cards in both English & Spanish at various medical/health and community facilities around the Yakima Valley. “This program should not only increase the use of EBT at DYFM, “says Lippert,” but likely the Kittitas, Granger and Prosser Farmers’ Markets as well, who are also part of the Fresh Bucks program.”

In addition, DYFM received a $2,000 grant from Pacific Power in October 2018 to obtain a utility trailer.  “This trailer,” says Lippert,” will increase efficiencies in not only event day workload but also for storage, assisting us greatly in our efforts to grow the market.”

As of February 26th, the DYFM sent out applications to existing and prospective vendors for the 2019 Market season.  Lippert has been actively seeking new farmers and an assortment of other vendors for the upcoming season, while also attending particular statewide events and talking with other Washington State market managers.  “DAY received some positive feedback from local restaurants and consumers; however, the need for a larger variety of farmers was mentioned more than once.  I’m searching to find that variety without going in the direction of resale.  We should not have to rely on resale vendors considering the Yakima Valley is the most prominent agriculture area in the region.”  With Spring right around the corner, Lippert is excited about the prospects for the 2019 Downtown Yakima Farmers Market.

If you are interest in becoming a vendor at the 2019 DYFM, visit the DYFM website at https://downtownyakimafarmersmarket.com and click on “Become a Vendor.”  The DYFM Manager, Yvette Lippert, can also be contacted through email at farmersmarket@downtownyakima.com and by phone at 509-961-2055.


A Whole New Market

Posted by Yvette Lippert

In 2018 we are launching a whole new Downtown Yakima Farmers Market. It will have all the fresh local produce and groceries you have come to expect in the Yakima valley directly from our the farmers who make our valley.