Sea and Win Pop-up (Winner announced)
Yakima Valley Tourism is inviting locals and visitors to explore the region in a new way with the SEA&WIN app Challenge. An interactive experience tied to the FIFA World Cup 2026. Participants can visit local stops, redeem prizes and earn the opportunity to be selected for two official FIFA World Cup 2026™ match tickets.
Participants download the SEA&WIN app and check in at locations on the Yakima Tour across the Valley, including stops like Freehand Cellars, Bale Breaker Brewing Company, Alignment Co., Chukar Cherries, Yakima Valley Museum and more. Prizes increase with each stop, and after completing five stops, participants receive a SEA&WIN scarf and become eligible to enter the giveaway. Additional stops unlock bonus entries.
For Official Rules and Regulations, click here.
How It Works Download the SEA&WIN app and begin visiting featured stops across the Valley. Each check-in unlocks prizes, with rewards increasing along the way (Prizes are available while supplies last):
· 1 stop = Sticker
· 2 stops = Pin
· 3 stops = Sticker + Pin
· 4 stops = Poster + Sticker + Pin
· 5 stops = SEA&WIN scarf + entry into the ticket giveaway
Participants can boost their chances of winning by visiting more locations:
· 10 stops = 1 extra entry
· All stops completed = 2 extra entries
To officially enter, participants must visit the Yakima Valley Visitor Information Center (VIC) at 101 N Fair Ave, Yakima, WA 98901, where staff will verify completed stops and finalize entries into the drawing.
The live announcement, where one winner will receive two FIFA World Cup 2026™ match tickets, will take place at the Downtown Yakima Farmer’s Market on May 17, 2026 at 11:00am. The winner will be announced live at the Farmers Market and must be present at the event to receive the match tickets.
With Seattle set to host matches during the FIFA World Cup 2026™, Yakima Valley is uniquely positioned to connect to the excitement while showcasing its own identity as a destination. “This is about building momentum and making sure Yakima Valley is part of the World Cup story,” said Adam Stewart, Communications and Travel trade Manager. “We’re giving people a reason to explore the Valley now and a chance to be part of something global.”
Event Details
What: SEA&WIN App Challenge + FIFA World Cup 2026™ Ticket Giveaway Where: Participating locations on the Yakima Tour in the SEA&WIN App throughout Yakima Valley + Yakima Valley Visitor Information Center + Downtown Yakima Farmer’s Market Entry Window: April 17, 2026 – May 16, 2026 (No entries will be accepted after 4:00pm on May 16, 2026)
Live Event: May 17, 2026 at 11:00am Download: SEA&WIN App at https://www.seattlefwc26.org/seaandwin